When Sprite wanted to create a program targeting teens and reward them with unprecedented access to LeBron James, they turned to Billi Kid and commissioned him to create a number of artworks for the program. By interacting in-store with a QR or text-in code, teens gained access to a mobile site with exclusive LeBron videos and the chance to win uniquely designed prizes. Billi Kid collaborated with talented NYC urban artists, Cope2, Chris Stain, Joe Iurator and David Cooper to help Sprite develop prizes that would appeal to this audience. Thousands of lucky fans scored phone skins, apparel, headphones and more featuring the collective artworks. To see the original paintings, click the following artwork link.
