The Gatorade Fierce Collective is where sport and art collide. Nine creators at the top of their games teamed up with Gatorade to take on one mission: capture the BOLD + INTENSE flavors of Gatorade Fierce. Gatorade enlisted the talents of contemporary urban artist, Billi Kid and asked him to create a portrait of Paul George and curate an engaging video capturing the creative process. The resulting artworks are a nod to the staple blue flavor of Gatorade and were featured on their website during their promotional period. Additionally, Paul George shared Billi’s portrait on his social channels. The spot had over half million views after 15 days online and continues to be the most watched Gatorade Fierce Collective video on YouTube.